LifeArc is a well-known medical research charity that provides funding, scientific expertise, and commercialisation advice to help advance promising science.

As Communications Consultant, I was responsible for a range of content creation and communications support, including:

  • Planning, writing and managing regular LinkedIn and X content to build brand awareness and increase engagement, and designing branded visuals using Canva.

  • Thought leadership content, news articles, blogs, case studies and project pages.

  • Copy for web pages and marketing materials such as the annual report, event banners, email newsletters and table talkers.

  • Copy for video scripts and supporting video editing in Adobe Premiere Pro.

  • Collaborating with teams across the organisation to gather information, coordinate input and manage approvals.

Below are some examples of my work.

Client
LifeArc

Year
2023-2025

LinkedIn content

At LifeArc, I led a major campaign to develop a suite of brand awareness posts for LinkedIn, delivered as part of a wider strategic content plan I helped establish.

The goal was to raise awareness of LifeArc’s work, grow engagement and followers, and highlight real-world impact on patients.

I created a bank of posts aligned with three strategic themes, each showcasing a different area of the organisation’s work and expertise. This involved identifying suitable topics under each theme, researching subject matter and working closely with internal teams to gather accurate information, writing engaging, on-brand copy tailored to the target audience, and designing eye-catching, branded visuals using Canva.

Here’s an example of a brand awareness post I created as part of the “Great Science” content theme.

Results

This post achieved strong results, reaching over 2,000 members organically and generating more than 3,000 impressions. Engagement was high, with an engagement rate of 30.7% and a click-through rate of 28.1%—well above typical benchmarks for LinkedIn.

Overall, this brand awareness campaign contributed to a significant rise in followers, increased overall engagement over time, and improved visibility for the company page. As a result, the campaign successfully achieved its objectives.

Website copywriting

One of the major projects I contributed to at LifeArc was writing web copy for a full website rebrand.

I was responsible for rewriting the copy for various pages under the ‘Our science’ section, which outlines the different scientific services LifeArc offers. The brief for the new site was to ensure the copy was clear, concise, and punchy—a style of writing I’ve honed over time and consider one of my key strengths

Here are a few examples of webpages I’ve written–click the button to explore more.

Blog: 6 challenges in rare disease research and how we can overcome them

Another key part of my role at LifeArc involved writing regular blog articles for the website.

This piece was written to raise awareness of the systemic challenges in rare disease research, highlight how LifeArc is helping to overcome them, and position the organisation as a thought leader in the field. It is aimed at a professional audience—including researchers, funders, industry partners, and charities—who are actively involved in or support progress in rare disease research.

LifeArc 2023 Annual Report

I played a key role in copywriting LifeArc’s 2023 Annual Report, with a focus on the science sections, health area highlights (Translational Challenges), and case studies.

The report is aimed at stakeholders such as funders, partners, and the wider research community, and is designed to communicate LifeArc’s mission, achievements, and impact in an engaging and accessible way.

This project involved collaborating closely with internal teams and interviewing relevant people to gather information, before shaping it into clear, compelling narratives. I also worked with a graphic designer to ensure it was presented in the most visually appealing format.

Thought leadership articles

At LifeArc I supported the production of thought leadership content. This article highlights bronchiectasis—an under-recognised chronic lung condition—as a significant area of unmet medical need. I wrote this piece to raise awareness of its impact on patients and to showcase the untapped potential it offers for research and commercial investment.

The goal was to encourage more scientists to join this field and to inspire greater interest from funders. It also aimed to position LifeArc as a thought leader in respiratory health.

Case studies & project pages

I’ve written a range of case studies and project pages for LifeArc to showcase the real-world impact of their work, highlight major achievements, and raise awareness of specific diseases and unmet medical needs.

Each piece is based on a mix of internal input and independent research to ensure accuracy and clarity. The content is concise, accessible, and aligned with LifeArc’s tone of voice—designed to engage a range of audiences, from researchers and collaborators to funders and the general public.

“Holly has been a staple on my team for over a year and a half -- we wouldn't have produced half the content we did without her!

She's a writing whizz, and has produced high quality web pages, social media posts and graphics, case studies, blogs, and lovely stories about our science and projects for our major annual reports.

Her ability to take a scientific topic and make it readable has been such an asset for us. Many times, she's worked from a very light touch (or no!) brief and created something great from it. She's also developed briefs, conducted interviews, and handled review rounds with stakeholders.

On top of all of this, she's a pleasure to be around and work with, and became an ingrained and valued part of the team.”"

– Meghan Blanksby, Head of Content at LifeArc